![]() Still, if Microsoft’s only objective is to let its music store be a loss leader to sell ZunePods (or whatever they’re going to be called), then giving music away for free is nearly perfect.Įven better would be some exclusive contracts with specific artists, but we all know this is about the technology, right? People buy players for the features, not because of the music. I just don’t see Microsoft making it as easy to put its music on the iPod as it will be to put the iPod’s (iTunes’, really) music on the Zune. On the other hand, it might actually drive sales for Apple, because if you buy from Apple you get an easy 2-for-1 with your Microsoft player – but if you buy from Microsoft, it will only be usable on the Microsoft player unless you’re one notch above a basic user. Hmm, on the surface it sounds like an advantage for Microsoft, because it gets their foot in the door. You can either buy music from Apple and automatically get a free copy for your Windows machine, or you can buy from Microsoft and have a multistep and difficult path (we’re talking Windows here) to convert the music into a form that the iPod can use. Microsoft plans to cut from iTunes’ market share with a piece of software integrated into its small MP3 player that will examine your current iTunes library for songs you’ve already bought from iTunes and let you download them from the Microsoft store for free. ![]() iPod: Why Microsoft Might Lose the Battle at : ![]() I was reading about Zune, Microsoft’s recently announced music system, the other day, when I ran across Zune vs. ![]()
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